Online Fundraising Best Practices for NonProfits with guest speaker Jay Wilkinson
Wednesday, April 26th at 2:00 PM EST
Conventional wisdom dictates that we manage what we measure, and the most effective nonprofits on the planet know exactly how to measure their results. In this educational session, Jay will share best practices—including detailed formulas that every nonprofit should be using—to track the effectiveness of their fundraising efforts.
• 7 steps to online fundraising success.
• 5 metrics to measure fundraising performance.
• The donor retention problem.
• Attributes of a killer email marketing piece.
Presenter Jay Wilkinson is an entrepreneur and innovator who has started 22 corporations, acquired 16 companies, been an angel investor in 25 startups and founded, co-founded or helped start 7 nonprofit organizations. As a philanthropist, Jay has raised millions of dollars for nonprofits.
Today, Jay focuses on his role as the founder and CEO of Firespring—a B Corporation based in Lincoln, Nebraska. He also sits on several nonprofit boards and is an avid supporter of programs that provide leadership and enrichment training for America’s youth. His TEDx talk on company culture has more than 1 million views
Join us for "Online Fundraising Best Practices for NonProfits"