Did you know...55% of those who contribute to a peer-to-peer fundraising campaign are new donors?
Until recently, a nonprofit's fundraising was limited to the scope of its network. The problem? A nonprofit's network was, well, a network - a singular web that grew as fast as the organization could nurture it. Nonprofits relied on themselves to grow their base instead of working with their supporters to do so.
Instead, peer-to-peer fundraising grows your mission by engaging your network, empowering one-time donors to become life long fundraisers.
This guide will cover:
- What's peer-to-peer fundraising anyway? How is it done?
- Why your nonprofit should care about peer-to-peer fundraising
- Planning for peer-to-peer fundraising success
- Picking the right peer-to-peer fundraising platform
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